Okay, I HAVE to write about this… especially for my friends in Los Angeles…
Now, in Los Angeles, Trader Joe’s has a reputation for having difficult parking lots. It’s usually impossible to find a parking space and it is simply chaos in the making. Sometimes it’s easier to simply park a block away and do the unthinkable (in Los Angeles) walk the half-a-block to the store.
So, after having returned to NYC after being away for a long number of years, I was excited to see Trader Joe’s had arrived. I entered the store, and was immediately confronted by a TJ employee, wielding a movable sign on a pole, proclaiming “The end of the line starts here!”
I very briefly contemplated the philosophical meaning of this prophetic sign, then I realized… THAT was the check out line!
It HAD over a hundred people in it. Of course, I had what I later was to learn from the cashier was the typical reaction from someone from Los Angeles, the strong desire to walk out of the store in panic.
I calmed down a bit when I saw an even larger sign affixed to the wall, reading… “Think the line is long? Don’t worry, it moves fast. we have 29 checkout stands.”
Before I finished checking out, the cashier warned me NEVER to come to the store on a weekend, explaining that the line was outside, around the block, of people just waiting to get in.
This got me to thinking… a line around the block? Standing room only? There’s clearly already a built in audience for Trader Joe’s.
Why not make it a musical!?
Genius! Sort of Book of Mormon, meets Anything Goes meets Stomp. It will work. Dancing check-out clerks… A love story set in the produce section…